Mapping the stakeholders and financial flow of a health domain

Secondary research, interviews with internal experts, and workshops with business colleagues to capture the company's knowledge about the stakeholders and the financial flow in this specific health domain. 

PROBLEM

As the business was exploring new opportunities in this health domain, they needed to collate all the information available about the stakeholders and the financial flow so to inform discussions and decisions around opportunities in this market an also identify gaps in their own knowledge base.

OUTCOME

A stakeholder map of the health domain market in the US that captured:

• needs and pain points of the identified stakeholders

• a current snapshot of how the nearly $XX billion cost of managing this health condition in the US is shared among all these stakeholders.

METHODS

• Secondary research

• Expert interviews

• Workshop with business

MY ROLE

Lead Designer working closely with People Researcher to:

• Conduct interviews with internal experts on the topic

• Collect and review all relevant data in the topic

• Conduct and facilitate a workshop to get input from marketing and sales colleagues from different businesses